Rethinking Maternity and Infant Care

Supporting Families and the Organizations That Care for Them

BabyLiveAdvice bridges gaps in maternity and infant care by combining clinical expertise, virtual care technology, education, and compassionate human support.

Working alongside existing healthcare teams, we expand clinical capacity and provide continuous support to families—from preconception through the first year of a baby’s life.

Our scalable model helps healthcare organizations reduce operational burden, improve patient engagement, and deliver better outcomes without adding staff or complex technology.

More support for families. More capacity for care teams. Better outcomes at lower costs.

A large group of smiling women gathered close together in a bright room with plants
Young woman at a laptop, holding her forehead and smiling as if overwhelmed

Our Mission

Our mission is to improve maternal and infant health by making trusted education, guidance, and support accessible to every family—regardless of location, language, income, or level of experience.

We believe every parent deserves to feel heard, prepared, supported, and connected throughout the maternal and newborn journey.

What Makes Us Different

Human Support, Not Just Technology

Technology makes access possible, but meaningful support comes from people. BabyLiveAdvice connects families with experienced nurses, nurse practitioners, lactation professionals, diabetes educators, mental health professionals, doulas, and maternal-child health educators.

Support Across the Entire Journey

Our services begin before pregnancy and continue through pregnancy, birth preparation, hospital discharge, postpartum recovery, breastfeeding, newborn care, emotional wellness, and the baby’s first year.

Designed for Healthcare Organizations

BabyLiveAdvice is not simply a consumer application. We work directly with healthcare organizations to create white-labeled programs that reflect their brand, care pathways, patient population, and operational goals.

Accessible and Inclusive

Our programs are designed to reduce barriers to care through virtual access, flexible scheduling, bilingual services,
multilingual interpretation, closed captioning, and culturally responsive education.

Fully Managed

We provide the clinical professionals, curriculum, scheduling, registration, patient communication, technical support, program management, and reporting. Our partners receive a complete program without having to build or manage it internally.

Two smiling couples on a sofa looking at their phones, one mother holding a sleeping newborn
Smiling pregnant woman at her baby shower, friends gathered around with their hands on her belly

Our Impact

BabyLiveAdvice has supported thousands of families through partnerships with hospitals, healthcare organizations, health plans, and maternal-child health programs. Our programs are designed to help organizations:

  • Expand access to maternal and newborn support
  • Improve patient education and engagement
  • Strengthen the transition from hospital to home
  • Reduce preventable risk and unnecessary utilization
  • Support earlier identification and escalation of concerns
  • Reduce administrative and staffing burden
  • Improve the patient’s overall experience with their healthcare organization
  • Deliver more equitable and culturally responsive care

Our success is measured not only through utilization and outcomes, but also through the confidence families gain when they know trusted support is available.

Parent Education

From Our Blog

Blog

Virtual Postpartum Support

Get compassionate virtual postpartum support for recovery, newborn care, feeding challenges, and emotional wellness. BabyLiveAdvice serves families across the USA.

Read More

Our Care Philosophy

Listen First

Every family has different needs, experiences, concerns, and barriers. Effective support begins by listening.

Educate Clearly

Healthcare information should be understandable, practical, and relevant to a family’s real life.

Support Without Judgment

Parents deserve a safe environment where they can ask questions openly and receive respectful, compassionate guidance.

Recognize Risk Early

Education and regular contact can help families recognize warning signs and seek appropriate care sooner.

Connect, Don’t Replace

BabyLiveAdvice supports and extends the work of physicians, nurses, hospitals, and care teams. We do not replace medical care.

Design for Equity

Language, transportation, geography, work schedules, childcare responsibilities, and financial barriers should not prevent families from receiving support.

Smiling pregnant woman wearing headphones, waving at a laptop during a video call

Meet Our Founder

Sigalit “Sigi” Marmorstein, RN, PHN, MSN, FNP-BC

Founder and Chief Executive Officer

Sigalit “Sigi” Marmorstein, a nurse practitioner, healthcare executive, telehealth leader, educator, and maternal health innovator with more than 30 years of healthcare experience.

Throughout her career, Sigi repeatedly saw the same problem: patients were expected to navigate some of the most important and vulnerable moments of their lives with too little time, education, and support.

Families often left medical appointments or hospital stays carrying discharge instructions but still feeling uncertain about how to care for themselves or their babies. Questions emerged at night, over the weekend, or after they returned home—when immediate, trusted guidance was difficult to access. Sigi created BabyLiveAdvice to close that gap.

Her vision was to build a service that combined the accessibility of telehealth with the compassion, judgment, and practical guidance of experienced maternal-child health professionals. She wanted families to have a trusted place to ask questions, build confidence, recognize concerns early, and stay connected to their healthcare organization.

Before founding BabyLiveAdvice, Sigi held leadership roles in emergency medicine, nursing education, healthcare innovation, and telehealth. She has led and supported more than 65 telehealth implementations and has helped healthcare organizations transform ideas into practical, scalable care programs.

Her experience includes serving as a chief emergency department nurse practitioner, a director of healthcare innovation, and a director of telehealth. She has also contributed to nursing education by developing advanced nursing programs and helping establish telehealth and clinical simulation initiatives.

Sigi’s work has been recognized by healthcare and nursing organizations, and she has served in advisory and leadership roles focused on nursing, telehealth, workforce development, and healthcare innovation. Despite her extensive experience in technology and healthcare operations, Sigi’s philosophy remains simple:

Healthcare works best when people feel supported by people. That belief continues to guide every BabyLiveAdvice program, partnership, and patient interaction.

A Message From Sigi

“When I created BabyLiveAdvice, I wanted to build the kind of support system I believed every family should have.

Pregnancy, birth, postpartum recovery, breastfeeding, and caring for a newborn can be joyful, but they can also feel overwhelming and isolating. Families should not have to search the internet for answers or wait until their next appointment to ask an important question.

BabyLiveAdvice was designed to extend the relationship between families and their healthcare organizations. We provide education, reassurance, practical guidance, and an additional layer of human support—while making sure medical concerns are directed back to the appropriate healthcare team.

Our goal is not to replace providers, hospitals, or existing care teams. Our goal is to help them stay connected to their patients and to help every family feel more informed, confident, and cared for.”

— Sigi Marmorstein, Founder and CEO

Better Support Begins With a Conversation

Whether you are a parent looking for support or a healthcare organization exploring a maternal and newborn care program, BabyLiveAdvice is here to help.

Talk With Our Team Partner With BabyLiveAdvice

BabyLiveAdvice in the Media

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18 Videos

BabyLiveAdvice on Podcasts

Touch Point Podcast

Sigi Marmorstein, CEO, Founder BabyLiveAdvice and Telehealth Consulting Services

Sigi Marmorstein and Bonnie discuss how virtual maternal and infant education models have the possibility of improving maternal and infant outcomes, especially for at-risk populations.

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Becker’s Healthcare Podcast

Hospital Review’s Podcast Welcomes Sigi Marmorstein, Child Birth Educator

In this episode Scott chats with Sigi Marmorstein from BabyLiveAdvice. She’s a registered nurse and a childbirth educator who has extensive experience in pregnancy, labor, birth, postpartum and family building. Listen to her insights about maternity care in the US.

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HIT Like a Girl Pod

Sigi Marmorstein shares the shocking statistics related to having a baby in the U.S.

In this episode, we highlight Sigi Marmorstein, the founder and CEO of BabyLiveAdvice. Sigi explains their telehealth app that can complement but not replace obstetric/pediatric care providers.

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