Increase Maternal Engagement Without Building Another Platform
Connect Medicaid members directly from your existing portal, website, text, email, or care-management workflow into a secure virtual maternal and infant support environment.
Medicaid Health Plan Use Case
Turn Your Existing Member Portal Into a Digital Front Door for Maternal & Infant Support
Medicaid plans serve some of the highest-need maternity populations, yet many members become difficult to engage between appointments, after hospital discharge, and throughout the postpartum year.
BabyLiveAdvice provides a simple way to connect members to pregnancy, postpartum, lactation, mental-health, nutrition, and infant support through the digital channels they already use.
One Link. Immediate Access. No App Download.
Existing Member Portal
No new consumer platform required
Baby’s First Year
One continuous support pathway
Minimal IT Lift
Browser-based access
Human-Led Virtual Care
Support when members need it
Benefits Exist. Engagement Is the Hard Part.
The challenge for many Medicaid plans is not simply creating maternity benefits.
The challenge is helping members actually use them consistently.
Common gaps include:
How do you make maternity support easier to reach without adding another complex digital-health program?
Use the Digital Infrastructure You Already Have
BabyLiveAdvice can connect directly from the health plan’s existing:
- Member website
- Member portal
- Maternity program page
- Text messages
- Emails
- QR codes
- Care-management workflows
- Hospital discharge communications
Members click the plan-specific BabyLiveAdvice link and enter a secure, plan-branded virtual environment.
The Plan Makes the Connection.
BabyLiveAdvice Takes It From There.
Click
Member selects the BabyLiveAdvice link from the health plan’s existing digital environment.
Connect
Member enters the plan-specific virtual care pathway through a browser.
Receive Support
BabyLiveAdvice manages scheduling, education, visits, follow-up, outreach, and escalation.
No New Member App Required
BabyLiveAdvice uses secure browser-based WebRTC technology so members can access support from:
without downloading a new app or learning another technology platform.
Plug Into the Member Journey — Don’t Rebuild It.
BabyLiveAdvice is designed to sit behind the digital channels the health plan already uses.
What Members Can Access
Prenatal Support & Education
Diabetes & Nutrition Support
Mental Health Support
Lactation Support
Postpartum Parent & Baby Support
NICU & High-Risk Transition Support
Care Navigation & Social Support
BabyLiveAdvice works alongside existing care teams
Extension — Not Replacement
BabyLiveAdvice does not replace:
- OB care
- Pediatric care
- Hospital care
- Health-plan care management
- Behavioral health
- Community providers
BabyLiveAdvice becomes the support layer between visits and at home.
When higher-level clinical evaluation is needed, the member is routed back to the appropriate care resource.
More Support Between Visits. Clear Escalation When Needed.
Medicaid Workflow
IDENTIFY
The plan identifies pregnant and postpartum members through eligibility, claims, maternity programs, care-management lists, or hospital notifications.
CONNECT
The member receives the BabyLiveAdvice link through the portal, website, text, email, QR code, or care manager.
ENGAGE
The member enters the plan-specific BabyLiveAdvice environment.
No app download.
No new member technology.
Minimal IT lift.
SUPPORT
BabyLiveAdvice provides virtual education, lactation, mental-health support, nutrition, maternal-infant guidance, and navigation according to member needs.
FOLLOW UP
BLA continues engagement throughout pregnancy, after discharge, and during the postpartum year.
ESCALATE
Members needing clinical intervention are directed back to the appropriate OB, pediatrician, hospital, behavioral-health resource, care manager, or emergency service.
MEASURE
The plan receives program-level utilization and engagement reporting.
What the Health Plan Can Measure
Access & Engagement
- Members reached
- Members engaged
- Visits completed
- Repeat utilization
- Geographic reach
- Demographic access
Maternal Care Utilization
- Prenatal support
- Postpartum follow-up
- Lactation
- Diabetes and nutrition
- Mental health
- High-risk / NICU transition support
Care Management Signals
- Care gaps identified
- Follow-up activity
- Escalations
- Navigation needs
- Member satisfaction
From Benefit Availability to Measurable Utilization.
Why this Matters for Medicaid
The Problem Is Often Fragmentation
A member may interact separately with:
BabyLiveAdvice gives the member one familiar place to return for support between those touchpoints.
One Support Pathway Across a Fragmented Maternal Journey.
Value to the Medicaid Plan
INCREASE MEMBER ENGAGEMENT
Reach members when traditional care systems may lose contact with them.
CLOSE MATERNAL CARE GAPS
Create additional opportunities to identify missed follow-up, education needs, behavioral-health concerns, lactation problems, and other barriers.
EXTEND CARE INTO THE HOME
Support members before and after visits rather than relying entirely on office-based encounters.
REDUCE DEPENDENCE ON HIGH-COST SETTINGS
Give members access to appropriate education and support before the emergency department becomes the default destination.
STRENGTHEN POSTPARTUM CONTINUITY
Continue supporting the parent after hospital discharge rather than allowing maternity engagement to stop after delivery.
EXPAND CAPACITY WITHOUT ADDING FTEs
BabyLiveAdvice supplies the technology, virtual workforce, scheduling infrastructure, patient engagement, and program operations.
Rural & Underserved Access
Distance Should Not Determine Access
A Medicaid member with a smartphone and internet connection can access support without traveling long distances for routine education and follow-up.
Bring Maternal Support to the Member — Not the Member Back to the System.
Plug-and-Play by Design
Your Website. Your Members. Your Branding. Our Infrastructure.
BabyLiveAdvice was designed so health plans do not need to launch another complicated digital-health implementation.
- No App Required
- Minimal IT Integration
- White-Label Capable
- Secure Virtual Access
- Multilingual Support
- Human-Led Care
- Scalable Across the Covered Population
Business Model Section
Flexible for Medicaid and Managed Care Programs
Possible models may include:
One Platform Can Support Multiple Contracting Models.
One Digital Front Door
MEMBER PORTAL / WEBSITE / TEXT / EMAIL / QR
BABYLIVEADVICE
DIGITAL FRONT DOOR
PREGNANCY
Education
Diabetes
Nutrition
Hypertension
HOSPITAL TRANSITION
Discharge
NICU Transition
Care Navigation
POSTPARTUM
Lactation
Mental Health
Recovery
Follow-Up
BABY’S FIRST YEAR
Newborn Education
Feeding
Navigation
Infant Support
Pregnancy → Hospital → Postpartum → Home → Baby’s First Year
One familiar entry point.
One support system.
Multiple maternal and infant needs.
Business Value Strip
Members click the plan-specific BabyLiveAdvice link and enter a secure, plan-branded virtual environment.
Increase Engagement
Turn benefits into actual member use.
Improve Continuity
Stay connected throughout pregnancy and postpartum.
Expand Capacity
Add virtual support without equivalent staffing growth.
Reduce Barriers
Bring care closer to members.
Improve Visibility
Measure utilization and care gaps.
Support Value-Based Goals
Create more opportunities for earlier engagement and appropriate escalation.
Covered Benefits Only Matter When Members Can Reach Them.
BabyLiveAdvice helps Medicaid plans move from passive benefit availability to active member engagement.
By connecting directly from the plan’s existing digital environment, BabyLiveAdvice creates a simple and scalable pathway into maternal and infant support throughout pregnancy, postpartum, and the baby’s first year.
Turn Your Member Portal Into a Maternal & Infant Care Gateway.
Make Maternal Support Easier to Reach.
BabyLiveAdvice gives Medicaid plans a scalable way to connect members to education, lactation, nutrition, mental health, postpartum support, and maternal-infant navigation without asking them to download another app or navigate another disconnected healthcare system.